Hello! it’s Barbara (919) 602-3003

Barbara MootyPassionate about marketing and brand development, building solid customer relationships, the user experience, service and social media.

Driven. Self-motivated. Resourceful. 26.2 Runner. Training to qualify for the Boston Marathon. Why? Why not? Avid fan of hot vinyasa yoga.

65%+ dark chocolate lover. Foodie who drinks non-sweet Earl Grey iced-tea. Jewelry industry specialist. GIA Graduate Gemologist. People connector. Shark Tank, The Profit and tech junkie. Novice gardener. Loves New York City and Charleston, SC. Former Girl Scout cookie sales star. Motivated by challenges and don't like the word: can't.


Detail focused, highly organized professional with 20+ years' experience in strategic planning, business & brand development, project management and creating comprehensive integrated marketing programs across channels that build brand, drive sales and deliver time-sensitive quality results--within budget, exceeding goals, creating buzz and exceptional customer experiences.

Proficient in developing and implementing a wide range of marketing budgets from a few thousand dollars to multi-million, maximizing effectiveness with multichannel marketing disciplines: digital channels, social media, e-com, traditional advertising and public relations. Copyright, trademark, product/brand licensing experience.

Networker. Brand ambassador. Keen understanding and extensive firsthand experience building relationships: B2B, across internal departments and executive teams, corporate board & association leadership and client/agency relationships.


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